The display and designing of a display booth in a trade show and exhibition has undergone quite a lot of changes in the past decade. Gone are the days when practicality and functionality ruled. Today trade show booths need to be eye-catchy, prominent, informative, innovative and attractive. In fact where previously the same booth exhibits were used in all trade shows and exhibitions that a company participated in, today those self-same companies appoint an exhibition company to design a booth and exhibit its products and services in unique and innovative ways.
These exhibition companies generally opt to rent trade show exhibits rather than buy them for every new trade show or exhibition that a company participates in. There are several advantages to opting for trade show and exhibition rentals like:
- Flexibility and ability to experiment: Being innovative means trying out a host of unique options which might vary greatly in shape, size, colour etc. Opting for trade show rentals enables an exhibition company appointed for the purpose of booth designing to experiment with themes and concepts. In fact renting exhibition exhibits also enables a company to test whether the display is actually appropriate and in case it is not, a rented display can be easily torn down and rebuilt.
- Versatility:It is a fact that display rentals are extremely versatile and also provide the companies a lot of options like fabric displays, pop-up displays etc. In fact they even provide custom displays which enable a company to modify the rented display according to:
- The brand it wants to display,
- The trade show or exhibition that the company is attending,
- The marketing needs of the company.
In fact opting for exhibit rentals enables a company to change its display styles from day to day in a show or from show to show.
- Space saving: Owning trade show exhibits can be quite cumbersome since when not on display, they need to be stored thereby requiring a permanent space to be reserved for them. This would entail either renting out additional space or paying storage fees to store them elsewhere. With renting out exhibition displays, this need to rent out of provide for extra space to store the exhibits gets negated.
- Money saving: Companies renting their exhibition displays tend to save a lot of money. If the company participates in only a handful of trade shows or exhibitions, coming up with new displays means new expenditure every time, thereby making it easy to opt for display rentals. On the other hand is a company has to change its display on a day to day basis, it again costs a lot of money as making new display exhibit costs a lot of money. Thus opting for exhibit rentals enables companies to save money by doing away with the need for:
- Manufacturing new display exhibits,
- Storing them when not in need,
- Transporting them to and from the venue etc.
In a trade show or exhibition, it is important to have trained people ensuring maximum participation, involvement and lead conversion. Thus it is always better to do away with the hassle of getting display exhibits made and opt for renting them.
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